Brand Identity

Sage Yoga

Branding · Digital · Environmental · 2021–2023

Sage Yoga is a holistic brand developed from the ground up for a Stellenbosch-based yoga studio. Created during my final year of university, the project evolved into a living business - spanning identity, space, digital presence, and community touchpoints.

Sage Yoga brand system
Sage Yoga studio signage Sage Yoga studio signage

The visual language was designed to feel grounded, soft, and contemporary - balancing calm neutrality with warmth and approachability. The owner (my mum) liked lavender and sage together, the most calming colours.

Sage Yoga social media post

Digital Experience

Mobile Website Walkthrough

Sage Yoga represents a full-scope brand built with care, continuity, and long-term intention - shaped through real use, real space, and a genuine community.

The studio ran from 2021 - 2023, and has closed since.